Sustainable Agriculture
TREETOSCOPE
Grow above and beyond with direct plant sensing
Founded:
2020
Located
Tel Aviv, Israel
We invested
Seed
EARTH-FIRST VISION
Treetoscope is a trailblazing Israel-based start-up developing precision irrigation management with breakthrough direct plant sensing technologies and intelligent SaaS irrigation services. By placing actionable data directly in the hands of growers, Treetoscope empowers farmers worldwide to measure real-time crop water use, reduce production costs, increase yields, and optimize water resources.
The global market size of smart agriculture is expected to grow from approximately 15 billion U.S. dollars in 2022 to 33 billion U.S. dollars by 2027. As the sector evolves, the next agricultural revolution won’t be driven by machines or genetics, it will be powered by digital tools and real-time insights. Treetoscope is leading this shift, turning cutting-edge technology into actionable intelligence to tackle the global challenges of food security and climate change.
THE PROBLEM
The world is facing a global climate crisis, driving severe water and food shortages. With agriculture consuming 70% of global freshwater, effective water management in farming has never been more critical. Traditional irrigation technologies are too expensive, with high setup, logistics, and maintenance costs, making adoption unfeasible for most growers. Current platforms fail to scale—too complex for small farms and too costly for large operations. Worst of all? Farmers are flying blind. There’s no solution offering real-time water insights with intuitive, actionable recommendations, leaving growers to guess, waste water, and lose yields.
SOLUTIONS
Treetoscope delivers precision irrigation management through a comprehensive, data-driven approach that combines AI-driven insights, smart IoT solutions and satellite imagery to map every tree in the orchard. Their technology classifies sub-populations based on unique water needs, enabling farmers to optimize irrigation with customized water distribution for maximum yields and resource efficiency.
By monitoring and analyzing every step of the irrigation process, Treetoscope provides growers with clear, actionable insights on block-level water requirements, turning complex data into effective, easy-to-implement irrigation recommendations. The result? Less water, more yield, and a smarter, scalable solution to combat the global challenges of climate change.
THEIR DNAs
Treetoscope is headquartered at the historic Mikveh Israel, Israel’s first agricultural school and a hub of progressive agricultural education and innovation.
Dotan Eshet (CEO & Co-Founder) brings over 15 years of senior management experience in the food-tech and agrifood-tech industries, with expertise in product development, multi-site operations management, and M&A leadership. He has driven growth and operational excellence through business development and sales with multinational food production companies. Dotan holds a BA in Industrial Design from the Holon Institute of Technology.
Ori Ahiman (CTO and Co-Founder) is a renowned agritech expert with a strong academic background and industry experience. Before co-founding Treetoscope, he was the Founder and CTO of Orion Agritech, where he advised tech companies and research institutions on IoT and sensing solutions for the agritech sector. Ori holds a PhD in Plant Physiology from the Hebrew University of Jerusalem, bringing deep agronomic expertise and a scientific edge to Treetoscope’s technology development.