Transportation
ITC
Spend less time on the road
Founded:
2019
Located
Tel Aviv, Israel
We invested
Series A
EARTH-FIRST VISION
Cities are growing, and so is traffic congestion. With 60% of road systems clogged during peak hours, €900B lost annually in transport-related costs across the EU, and $88B lost in US productivity in 2020 alone; it's clear that urban mobility needs a smarter approach. ITC is taking the lead in redefining urban mobility, turning existing infrastructure into intelligent, AI-powered traffic systems that dynamically adapt to real-world conditions. Their real-time AI-driven traffic optimization ensures cities can move more efficiently, reducing delays, emissions, and economic losses while improving overall quality of life.
THE PROBLEM
Traffic congestion isn’t just an inconvenience—it’s a costly and environmentally detrimental issue. Half of all traffic bottlenecks arise where demand surpasses roadway capacity, forcing commuters to spend 50% more time stuck in traffic than necessary. The consequences? Billions lost annually, increasing CO2 emissions, and inefficient urban movement. Current traffic systems lack real-time adaptability, making it impossible to respond dynamically to shifting traffic conditions. Without smarter solutions, cities remain burdened with outdated signals, sluggish response times, and infrastructure inefficiencies. To tackle this issue, the global traffic signals market is projected to grow from $23.6B in 2021 to $37.4B by 2026, while the traffic management market is expected to reach $39.5B by 2026, growing at a 10.2% CAGR.
SOLUTIONS
ITC’s VisionFlow platform is an AI-powered, end-to-end traffic management solution that optimises urban traffic in real time. By connecting directly to existing CCTV networks, VisionFlow predicts traffic patterns, adjusts traffic signals dynamically, and reduces congestion without the need for costly infrastructure upgrades. The platform has been proven to reduce emissions by 19%, travel times by 23%, and increase traffic throughput by 20%. Tailor-made traffic plans allow for fine-tuned control at specific intersections, ensuring compliance with local policies and prioritising pedestrians and public transport when required. With an increasing global demand for smart traffic solutions, ITC’s VisionFlow is positioned as a scalable, cost-effective, and sustainable alternative to outdated traffic management systems.
THEIR DNAs
ITC was founded by Aharon and Dvir, two AI engineers who had grown weary of wasting hours in traffic. Co-Founder & CEO Aharon Brauner turned a frustrating personal moment—his wife being caught at an inefficient traffic signal—into a company that revolutionises urban mobility. With a background in electrical engineering and AI, he co-developed ITC’s technology through Google’s accelerator programme. An expert in RF systems, nanotechnology, and algorithm development, Aharon ensures ITC stays at the forefront of smart city innovation. Co-Founder & CTO Dvir Kenig is a computer vision and AI specialist, spearheading ITC’s drive to alleviate congestion in the UK, Europe, the U.S., Israel, and Asia. With extensive experience in machine learning, data science, and signal processing, he has developed cutting-edge algorithms that power ITC’s traffic optimisation platform.